Discover the Best Pinterest Hashtag Strategies for 2020
Being successful on Pinterest is easier than it looks especially when you know the best Pinterest hashtag strategies. There is an abundance of conflicting advice and lack of knowledge on Pinterest hashtags which is why you are reading this right?
If you have been on Pinterest for the past few years then you are well aware of the ever-changing and oftentimes unwritten rules of Pinterest.
One day hashtags are in, only to be out and now back in again now in 2019. Luckily Pinterest has confirmed hashtags are here to stay. In fact they have made major changes to their platform to implement them in the last couple years.
Contrary to popular belief Pinterest is a hybrid search engine / social network. In the same way we search Google, Pinterest works similarly. Thus giving birth to Pinterest SEO which shares a likeness to Google SEO.
This often leaves savvy bloggers like you feeling frustrated, overwhelmed and confused. Which makes it excruciatingly difficult to see results on Pinterest.
Luckily we can help clear up the confusion and drama by revealing how easy it is to leverage the power of Pinterest hashtags for your blog. Continue reading the brief article below to find out the best Pinterest hashtag strategies for today moving into early 2020.
What are Pinterest Hashtags
Like other social networks, hashtags on Pinterest work similarly by giving clickable words and phrases designed to target very specific groups of Pins. For example on Pinterest if you do a hashtag search for “Tamale Recipes” then you will find a collection of tamale recipes as seen below.
Essentially hashtags on Pinterest work in conjunction with the Pinterest algorithm to give users the best most recent collection of pins. Unlike other platforms Pinterest has an avid obsession on making its users happy. Therefore hashtags are an easy way to add value for everyone who uses Pinterest. This gives bloggers, store owners and marketers even better chances to get more views and traffic via Pinterest.
How to Pick Pinterest Hashtags
When it comes to Pinterest a little common sense goes a long ways especially as it pertains to hashtags. While there is no “one size fits all” approach to Pinterest, hashtags need to be used smartly.. Meaning Pinterest hashtags should be relevant to your pin. As getting specific is the name of the game with Pinterest.
For example if I were making a pin about “pork tamales” I would use the following Pinterest hashtags #tamales #pork and maybe #Mexican #Recipes.
While I could use up to 20 hashtags according to Pinterest, it is best to use around 5 to 7 narrowly targeted, niche specific hashtags at the bottom of each pin description. Do not sprinkle pins in the actual pin description like some people suggest as it turns readers off because it looks unprofessional. Furthermore, using fewer hashtags prevents you from looking like a desperate spammer. However there is no need to go back and edit old pins with hashtags
Use hashtags for new pins whether it be via Pinterest or Tailwind. Tailwind is a comprehensive Pinterest / Instagram scheduling and analytics platform. Also a trusted Pinterest Partner. They do have a free trial worth trying because, this tool will revolutionize the way you do Pinterest and Instagram marketing forever.
Good vs Bad Pinterest Hashtag Strategy Examples
Incorrect vs Correct Pinterest Hashtag Pin Strategy
Notice the first two pins with incorrect Pinterest hashtags vs the correct Pin hashtag example. You can easily see that the first pin uses far to broad of hashtags. Some are not even relevant which defeats the purpose as potential pinterest users would not be interested.
The second Pin is also wrong but for a different reason. Do you see it? How long did it take to read the second pin? It looks like it was written by a machine with the splattering of hashtags throughout the Pin.
Finally the last pin is a better example of a well written pin description with proper use of 5 relevant hashtags. Giving everyone a better experience on Pinterest and hopefully resulting in a website visit.
With that being said each newly saved pin with hashtags along with a well written description perform drastically better than pins with no hashtags. So don’t forget the hashtags!
Final Thoughts on Pinterest Hashtag Strategy for 2020
No matter whether you are new to Pinterest or an experienced pinner the verdict is in. Hashtags used sparingly in pin descriptions significantly increases the likelihood of your pins getting more views, traffic and sales.
Please let me know if you have any questions or comments. and if this has been helpful share it with your friends. Finally if you are interested in working with a Pinterest Management Agency please reach out.